25th
Book Recommendation: Grown Up Digital
I just want to jump in for a moment to make a book recommendation and share some resources. Grown Up Digital by Don Tapscott is an incredible read that I recommend for anyone. 
If you want to better understand the youth of today then this book is a vital resource. Educators, human resource professionals, marketers and simply anyone who wants to understand better the demographic group consisting of ages 12 to 30 and their path forward, you should buy this book… study it… take notes… and reshape your attitude.
Grown Up Digital will truly give you insight as to why this segment of our society feel the need to do 5 things at once. You will gain a better understanding as to why they feel the need to be creative and share their creations. You might even change your attitude toward their actions as you gain a better understanding of the reasons behind them.
Poised to transform every social institution, the Net Generation is reshaping the form and functions of school, work, and even democracy. Simply put, the wave of youth, aged 12-30, the first truly global generation, is impacting all institutions. Particularly, employers, instructors, parents, marketers and political leaders are finding it necessary to adapt to the changing social fabric due to this generation’s unique characteristics. Within its comprehensive examination of the Net Generation, and based on a 4.5 million dollar study, Don Tapscott’s Grown Up Digital offers valuable insight and concrete takeaways for leaders across all social institutions.Grown Up Digital explores:
How the Net Generation can be the most innovative, collaborative, and productive cohort, if given the proper working environment. From company ethic to leadership style, Grown Up Digital examines, in-depth, what this new organization will look like.
The benefits of a shift from a traditional, broadcast model of education to one that is customized, collaborative and interactive
How the Net Generation’s ability to scrutinize and investigate is forcing a new model of democracy that will have to be transparent, collaborative and engaging
How parents, teachers, and elder influencers can engage in open and informative discussions to ensure technology is properly used
How marketers no longer control their brands and how to cope with this power shift that affords the advantage to the consumer.
~ Grown Up Digital Website
Widely regarded as one of THE go to pro’s on how information technology affects business, Tapscott is a rich source of knowledge no matter the medium. From Twitter to one of many of his websites to any of 13 books and even film, you can always find enlightenment when his name is involved.
I implore you to get a copy of this book if you have even a remote association with today’s youth. It is full of statistics and great insight into how the Net Generation thinks and operates. I also encourage you to visit some of the resources below… I am a HUGE fan of Tapscott… in case you couldn’t tell.
Here is a video that will give you a feel for what Tapscott is all about. It comes from the film Us Now: The Power of Mass Collaboration.
Us Now: The Power of Mass Collaboration (access to the full film)
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